Why advertise?

Our performing arts programs are unique in the characteristics that they offer and the people that they can reach. No other form of print media can duplicate their effect. Here are some of the reasons that our clients form long term relationships with ON Media:

Captive Audience - Our publications are provided to every audience member and the high quality feel and relevant and informative content enhances the theatrical experience for the arts patrons and ensures our programs are read cover-to-cover by the captive audience pre-show, during intermission and then they are taken home as a memento of the show.

Long Life - An ad can appear for the whole performing arts season that traditionally runs from September - May. This ensures that your ad will appear in front of the audience on a repeat basis for a 9-month period. Many other forms of print media advertising are much shorter terms and can easily be missed or forgotten by the reader.

Repeat views - Your ad will be seen multiple times by repeat attendees and season ticket holders. This ensures that the ads content will be absorbed over frequent visits to the theatre.

Demographics - Advertising with ON Media ensures a very targeted demographic that is affluent, educated and mature. Other forms of advertising are much less targeted and cannot reach this type of audience on a regular basis.

Support the Arts - Position your business as a supporter of the Arts and local community. Without your support, these theatre programs could not be produced at no cost to the arts groups of Arizona.

Patronize - The upscale audience read the programs and patronize businesses that support the local arts.

We produce a number of different publications every season which enables us to provide our clients with custom proposals that ensures there exposure to the audience is strategic and maximizes their advertising buy.

Our cultured affluent readers

ON Media reaches a highly affluent readership with spending power that rises high above the average consumer. Our theatre guides offer strength of circulation, a captive audience, and put your message in the hands of the socially conscious, civic-minded and highly educated reader.

Here are a few facts that make our programs so unique to our advertisers:

The typical ON Media reader has an average household income of $153,906.
ON Media's programs are read for an average of 20 minutes at each performance and 75% are taken home.
Our advertising partners value the season-long brand exposure with one simple reservation

Download a comprehensive demographic analysis of our readers

Testimonials

We obviously have a biased opinion of our theatre programs and their ability to connect with the affluent and educated. However, lucky for us, our advertisers also agree, please take a second and check out out a few Testimonials from our advertisers and arts partners.